OUR STORY

Genesis XII was created by J.D. Drayton and born from the promise at the heart of Genesis 12: we are blessed so that we can become a blessing.

What began as a simple expression of faith became something bigger: a movement for Christians who want to live in what we believe. 

To love boldly.

To walk with purpose.

To become who God created us to be, and to leave the world a little better because we were here.

Genesis XII is faith, beautifully lived.

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OUR MISSION

Our mission is to create beautiful, meaningful pieces that start conversations, encourage faith and quietly remind people of who they are and Whose they are.

But Genesis XII is about more than what we wear. 5% of our proceeds support Genesis XII Ministries, helping us turn belief into action and pour that blessing back into the lives of others in need.

Because being blessed was never supposed to end with us.

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OUR VISION

Our vision is bigger than a Christian Lifestyle Brand.

We want to build a global Christian movement of people who know they are blessed, understand that their lives have purpose, and choose to use what God has given them to become a blessing to others.

Through Genesis XII and Genesis XII Ministries, we envision a growing community where faith becomes action: where purchases help support real people, generosity creates real change, and the love of God reaches far beyond the person wearing the message.

We want to inspire people to become who God created them to be, live boldly in their faith, love others well, and leave the world better than they found it.

Because a blessing was never meant to stop with you.

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OUR VALUES

  • FAITH

    Faith is where everything begins. We trust God, seek His direction and believe our lives carry a purpose greater than ourselves.

  • LOVE

    Love is how we live it. In the way we speak, serve, give, forgive and show up for the people around us, we want the love of God to be something others can actually feel.

  • PURPOSE

    Purpose means believing you were created intentionally. Your gifts, your story and the seasons that shaped you become part of something meaningful when placed in God’s hands.

  • GROWTH

    Personal Growth is at the heart of Genesis XII. We believe faith should transform us. We are always becoming: learning, healing, stretching, growing and stepping more fully into the person God created us to be. 

  • BLESS OTHERS

    Blessing others is the natural response to being blessed. Through Genesis XII Ministries and the way we live every day, we want our blessings to become someone else’s blessing.

OUR IMPACT

5% of all purchases supports Genesis XII Ministries, helping us give to causes close to our heart, including families in need, local communities, churches, food programs, women’s organizations, education, disaster relief and other charitable initiatives and non-for-profits that align with our mission.

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